Water safety is an increasingly important topic in our society. The global swimwear brand arena now also relies on Restube when it comes to water safety. From August 2021, Restube will be available in 15 arena shops in Germany, Italy and France. The focus of the collaboration is to strengthen the awareness of water safety.
Christopher Fuhrhop, founder and CEO of RESTUBE: “A good and safe time on the water is important to all of us. Over 200,000 swimmers, water sports enthusiasts, families and professional lifeguards at the sea, on lakes and in rivers already rely on Restube. We are excited that more and more big brands are now dedicating themselves to this important topic together with us. With arena, we now have another strong partner.”
There are two Restube models that provide optimal support for swimmers. Restube beach for recreational swimmers and Restube active for active swimming and competitions. Restube active offers a high level of comfort for long distance swimming, as it can be worn either vertically or horizontally. Both models are available at arena and feature the full Restube function: all it takes is one pull of the trigger and the yellow Restube buoy inflates in seconds. When packed, Restube is so small and light that it can be stowed in a pocket and worn around the waist or attached to equipment, allowing full freedom of movement for all activities.
Eva Vitali, Consumer and Trade Marketing Director arena: “The partnership with Restube fits with our mission to bring innovative products to our customers who love water sports and supports our commitment to offer maximum safety to open water swimmers. We will now make Restube available through our retail channels, a fantastic product that complements our open water range and that creates an even better experience to enjoy open water swimming and watersports with arena.”
The partnership of RESTUBE and arena shows the importance of water safety and the potential and growing acceptance of Restube in the market. An expansion of the cooperation is already under discussion, including arena products with RESTUBE READY. RESTUBE READY is a special system that allows Restube to be attached directly to any sportswear, such as boardshorts and swimsuits, or to equipment.